Maximize Your Business' Potential!

At Big Buck Research & Analytics

We Help Clients Identify, Gauge And Respond To The Drivers Underpinning Long-Term Profitability.

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Big Buck Research & Analytics is committed to delivering a balanced, holistic approach with interpretable analytics leading to practical solutions.

We conclude each project with multiple recommendations and emphasize the financial value of each so our clients can decide for themselves which levers to pull in order to maximize profits going forward.

Big Buck Points Of Interest

  • 30 Years Experience

    Big Buck Research & Analytics brings over 30 years’ experience to clients seeking to identify lucrative opportunities, solve business problems, or answer lingering questions.

  • 250 Research Studies, 50 States, Fortune 10

    We have worked on over 250 research studies and consulted with business owners and organization leaders across all 50 states - including Fortune 10 companies - each with different challenges, but all in search of results-driven solutions.

  • Commited To Scientific Approach & Actionable Solutions

    Unlike consultants that provide little more than topline results peppered with jargon, the talent behind Big Buck Research is committed to a well-designed, scientific approach balanced by interpretable results leading to actionable solutions.

  • Affordable & Practical For Small - Mid Sized Clients

    We aren’t afraid to roll up our sleeves and do some heavy lifting; although our analyses are thorough and robust, we pride ourselves on providing practical recommendations smaller and mid-sized clients can afford, grasp, and use.

  • Distinctly Synergizing Research & Analytics

    Our business model is distinct because our comprehensive solutions benefit from two fields under one roof: survey research and database analytics. Whereas surveys inquire about attitudes, opinions, reasons, and perceptions, database analytics shed light on what consumers, donors, and employees actually do, how they spend, and when.

    There are lots of market research agencies, a few advanced analytics powerhouses, but only one research and analytics firm that synergizes both for smaller-scale businesses and non-profit organizations seeking affordable, practical results.

  • Wide Range Of Industries Serviced

    • Accounting
    • Advertising
    • Communications
    • Exit Planning
    • Financial Services
    • Grocery
    • Health Care
    • Insurance
    • Legal
    • Manufacturing
    • Non-Profits
    • Packaged Goods
    • Public Service & Policy
    • Restaurants
    • Retail
    • Special Interest Groups
    • Sports Teams
    • Staffing Agencies
    • Telecomm
    • Universities
    • Utilities

Make The Most Out Of Your Customer Base

Who are my most profitable customers, how do I keep them, and where do I find more?

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Customer Acquisition, Development, & Retention

Make The Most Out Of Your Customer Base

An in-depth understanding of one’s own customer base and prospect pool is something every business owner should know well, but few do.

Our tri-fold approach comprehensively addresses acquisition, development, and retention strategies in one inclusive package.

Customer Acquisition, Development, & Retention

  • Locate prospects that are like my best customers

    Customer Profiling Analysis

    Customer Profiling Analysis provides a deeper understanding of who your customers are and who they aren’t. We’ll help you find prospects who are otherwise similar to your most profitable current customers.

    Estimates of the lifetime value of your customers allows you to place a value on smarter targeting efforts.

  • Develop good customers into best customers

    Migration Opportunity Analysis

    Migration Opportunity Analysis clusters customers into profitability tiers. We then identify the levers that can be pulled in order to push lower-tier customers upward using Migration Opportunity Analysis. We tie the financial impact of doing so to our recommendations so you can place a value on development and engagement initiatives.

    We also flag customers most likely to respond to upward mobility so you can prioritize accordingly.

  • Pinpoint customers that are going to leave my company and when

    Survival Analysis

    Using Survival Analysis, we identify the type of customer most likely to leave you for the competition, and more importantly, when. We use customer characteristics associated with attrition likelihood to recommend ways to prevent further customer churn based on how these characteristics differ from loyal customers.

    Big Buck flags high-risk customers so you can execute targeted retention strategies proactively. And we estimate the true cost of customer loss over time so you can place a value on retention efforts.

Solutions Tailored To Maximize Your Customer Base

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Learn Perceptions & How You're Meeting Expectations

How do consumers perceive my business compared to my competitors and how are my competitors’ customers different from mine?

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Market & Competitive Landscape Research

Learn Perceptions & How You're Meeting Expectations

Providing a comprehensive, systematic, and independent examination of an organization’s business environment by an objective third party.

Market & Competitive Landscape Research

  • Find prospects most likely to buy

    Market Segmentation Analysis

    Market Segmentation Analysis divides your market into groups of consumers who differ from one another based on sensitivities, needs, preferences, demographics, socioeconomic factors, and/or lifestyle characteristics.

    The analysis is derived from your current customer base with a list of high-likelihood prospects in your area. This analysis is suitable for both organizations scouting new territories and for those already established in a given location.

  • Identify what drives my company’s reputation and the competition's

    Corporate Reputation Index

    Developing a successful branding strategy requires knowledge of your own brand image, brand awareness, and perception, as well as that of your competitor's.

    A Corporate Reputation Index provides an understanding of what drives your reputation (as well as your competitor's) and how to measure and manage it going forward.

  • Rank business priorities relative to customer expectations

    Gap Mapping Analysis

    In an effort to harness competitive advantages and manage perceptual weaknesses, Gap Mapping Analysis identifies the gaps between what is important to serviceable prospects and how well you and each of your competitors are performing on each attribute.

    The analysis identifies competitive advantages, as well as recommends areas you should seek to improve or further develop to enhance your bottom line.

Custom Approaches To Understanding Your Customers’ Expectations

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Maximize Your Marketing Returns

How much return do I get from my marketing efforts and how can I make the most of my marketing dollars?

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Smarter Marketing Analysis

Maximize Your Marketing Returns

Smarter marketing increases response rates while decreasing cost-per-acquisition through precision targeting, ad testing, price-point optimization, and sales channel attribution.

Smarter Marketing Analysis

  • Market to prospects most likely to buy

    New Customer Profiling Analysis

    New Customer Profiling Analysis provides a comprehensive description of your customers at the time they became customers so you can more efficiently and effectively target the types of prospects most likely to respond to your marketing efforts. We’ll even help you find them!

  • Measure sales lift from marketing tactics

    Ad Testing

    We test ads, messages, creative, offers, price-points, and tactics to scientifically compare your marketing options.

    We help you measure response rates (such as on direct mail) and calculate return-on-investment so you can see the incremental profit increase associated with smarter marketing.

    In addition to the effect on sales, we measure the effects of your marketing efforts on brand awareness and brand image.

  • Define the optimal price for my product

    Price-Point Optimization

    We use Price-Point Optimization to pinpoint the fine line between what customers perceive as so expensive they won’t buy your product and what customers think is so cheap they question the quality of your product.

    We identify the point at which greater margins offset the opportunity cost of having fewer customers for clients who prefer a quality over quantity product strategy, and vice versa.

  • Determine the best sales path to acquiring new customers

    Sales Channel Attribution

    Sales Channel Attribution assesses media outlets, in combination with offers and tactics, to determine the "hot-path" most likely to result in the greatest response rate so you can allocate marketing dollars towards the right outlets at the right times.

Unique Methods To Maximize Your Marketing Efforts

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Get More From Your Employment Pool

Which of my employees are most profitable? What characteristics do they possess that I can look for when hiring new employees?

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Employee Profitability Analysis

Get More From Your Employment Pool

Employee research provides businesses with insights into employee value, engagement, and retention.

Employee Profitability Analysis

  • Identify my best employees and how I can find more

    Employee Research

    We’ll work with you to define top-tier employees. Based on their characteristics, we’ll employ cluster analysis to recommend enhancements to your recruitment strategy and hiring practices to ensure smarter onboarding in a way that improves profitability.

  • Develop average employees into stars

    Path Analysis

    We harness Path Analysis to recommend strategies for developing mid-tier employees into high-profitability employees, and estimate the financial lift associated with this migration.

  • Spot which type of employee will quit and when

    Survival Analysis

    We’ll perform a Survival Analysis to identify which types of employees are most likely leave, and more importantly, when.

    We’ll highlight the cost associated with reducing employee turnover so you can prioritize internal initiatives based on how much employee retention means to your bottom line.

Individual Strategies To Hire And Keep The Right People

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Big Buck Research & Analytics

Profitable & Practical Business Solutions Backed By Interpretable Analytics & Support

Big Buck brings 30 years’ experience to their clients with the focus of helping them make better decisions and identifying significant opportunities.

Whether you want to learn more about your competitors, your customers, your prospects, or your employees, our holistic approach will ensure that your objectives are met with scientifically sound methods customized to suit your needs.

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Or call to discuss your potential - 734.678.3491

Feel Free To Call 734.678.3491 & Speak To Big Buck Today

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We Want You To Succeed!

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